Overview
We designed a mobile app combining campaign, membership and notification modules to strengthen a retail brand’s customer engagement. The aim was to increase repeat engagement and improve campaign conversion.
Solution approach
- Delivered a native-performance experience for iOS and Android from a single Flutter codebase.
- Gathered membership, points and campaign flows in a clean, fast interface.
- Built personalized communication with push notifications and segment-based campaigns.
- Provided real-time data flow with enterprise systems over a REST API.
Outcome
The app became a lasting digital channel that drives customers to engage with the brand repeatedly and strengthened campaign conversion.